Disney has announced more details on the roll-out of Mulan on Disney+ on September 4.
We already knew it would have a US $29.99 price, but we now know it’ll cost $34.99 in Australia. Once you pay for the movie, it remains in your Disney+ library for as long as you maintain your subscription.
- If you cancel your D+ subscription, but renew is a few months later, will the film be visible in your account? If the answer is no… make sure your credit card payment goes through each month without fail…
- When will the film debut as part of the regular Disney+ catalogue? My assumption will be that Disney will use this film to squeeze every test metric out of it, including how long the window will be of people paying for the film. Will it be an opening weekend-dependent activity, or will this have a long tail with people still buying the film over the Christmas period and beyond?
The film is available only on Disney+ and will not play in cinemas where Disney+ operates in that market. This means that Disney will receive 100% of the takings, as opposed to splitting the revenue with a cinema.
If 10% of Disney+ subscribers rent the movie for $29.99, that is close to $150 million from rentals alone.
One Twitter pal suggested he plans to buy the film, even though he’s not all that interested in the movie itself. He just wants to see this model adopted. My advice: Save your money. Disney will still want to maintain theatrical for years to come.
What will possibly happen is Disney will take the learnings from this release and produce more films direct for Disney+ rentals rather than just move their cinema releases online. It can create a third tier of release (Cinema | Disney+ rental | Disney+). This is a channel that will likely replace those direct to DVD animated films Disney were producing throughout the 00s-10s. Maybe also expect some lower budgeted Marvel / Star Wars live action films capitalising on fan enthusiasm.
More Stranger Things
Ross Duffer, of The Duffer Brothers, has confirmed that the fourth season of Stranger Things WILL NOT be the final season, despite reports. He says:
Season four won't be the end. We know what the end is, and we know when it is. [The pandemic] has given us time to look ahead, figure out what is best for the show. Starting to fill that out gave us a better idea of how long we need to tell that story.
Apparently producing 13 episodes of TV a year limits too much forward planning, it seems.
I’m very happy to know that the Scoop Troop will be with us for some time.
Rebecca Gibney talks TV
I really like Australian actress Rebecca Gibney. When you talk with her, she has absolutely the right idea about TV and where it’s heading. The industry veteran also has great taste in grimey Scandi-noir dramas. That said, I haven’t been all that impressed with any of her shows from the last couple of years, but I’ll always check them out because I think she’s going to lock in with one of them and belt out a true classic.
Gibney spoke with David Knox at TV Tonight about her upcoming Halifax revival series and filming in Melbourne:
“Physically, you have to showcase the character of the city. We have to shoot it in a way that hasn’t been shot before. It has to be on an international scale, because we’re now competing with all the Netflix shows, all the SVOD shows. They’re all international. You can’t just make a cutesy little drama anymore. No one’s going to watch it.”
Read: TV Tonight
Don’t dilly dally on your Netflix queue
Jurassic Park’s return to the Netflix (US) catalogue for two months will be used as a promotion for the upcoming Jurassic Park animated show.
I thought this paragraph from a Variety article about it was very interesting:
Industry execs say windows of 1-2 months on catalog tiles are now common, as studios look to maximize sales of their libraries in the absence of new product while streaming outlets are looking for content they can promote as “new” on their services.
The days of adding a movie to your queue and getting back to it five months later (maybe) are coming to an end. If you want to watch something, you’d better get to it ASAP.
- New Apple show Ted Lasso has been confirmed for a second season. Source: The Futon Critic
- Unsolved Mysteries Volume 2 debuts on Netflix October 19. Source: @NetflixQueue
- Joe Exotic’s old wildlife zoo (Greater Wynnewood Exotic Animal Park, now run by Jeff Lowe) has been shut down. Source: Uproxx
- NBC’s new streaming service Peacock adds NBC Sports as a live linear channel from August 24. How long until they also add MSNBC… Source: The Futon Critic
- Warrior Nun has been confirmed for a second season on Netflix. Source: TVLine
Spin the Netflix wheel
Netflix are testing out a new function that lets users randomly select a Netflix show to watch. I guess that’s a thing somebody would use…
Source: Dark Horizons
On The Rocks is the new Sofia Coppola movie, starring Bill Murray and Rashida Jones as father and daughter. The film debuts on Apple TV+ in October.
Action Park is an upcoming HBO Max doco about the infamous New Jersey theme park known for its dangerous rides, many injuries, deaths, intoxicated visitors, and untrained staff. It debuts August 27.
The DC Entertainment marketing exercise/fan convention DC Fandome is on over the weekend. Or at least part of it is - the event is now being split across multiple dates (likely to give the comics side of the business time to regroup its publicity efforts after WarnerMedia fired 1/3 of its editorial staff last week). Anyway… a promotional trailer has debuted today promising footage of the upcoming The Batman.
The third season of Baby returns to Netflix on September 16. (I don’t think I know this show at all…).
The Ron Funches-hosted Quibi show Nice One debuts August 24.