In the world of entertainment news, things get a bit quiet over weekends. The only time that changes is when something truly unexpected happens, such as the death of a huge celebrity. In great news for streamer Netflix over the weekend, nothing of consequence happened and it scored an entire weekend to itself with news coming out of its Tudum event. It was the equivalent of hosting a music festival and getting a weekend of blue skies.
The result was an entire weekend of news sites filled with promotion for upcoming new and returning Netflix productions. As far as marketing events go, this one was a massive success.
Tudum is no different than the traditional idea of TV industry Upfronts - these are big, splashy events held each year where broadcasters deliver a lengthy presentation to its customers (advertisers) about what they have planned for the year ahead. For Netflix, it doesn't have advertisers as its customer base - the Netflix customer is viewing audience.
I'm a strong believer in quality content marketing and this event was a success in that it drove the entertainment news cycle (heck, this entire newsletter is going to be dedicated to Tudum today), but it was also a substantial viewing experience for Netflix enthusiasts. It copied the DC Fandome model of direct fan engagement and ran with it.
With a three-hour running time, you can watch the Tudum event in full via YouTube:
News from Tudum
Tiger King 2 debuts sooner than you realize - November 17.
Big Mouth returns on Nov 5 for its fifth season. No clip seems to be available for this one.
Bridgerton returns to Netflix for season 2 in 2022.
Sex Education has been renewed for a fourth season.
Cobra Kai returns Dec 31 for its fourth season.
Emily in Paris will return for season 2 on Dec 22.
Season 5 of The Crown debuts on Netflix in November 2022. Below, I believe, is the very first proper look at Imelda Staunton in the role as Queen Elizabeth. This season will again see the entire cast change.
So. Many. Trailers.
Probably the most heavily anticipated series coming to Netflix is the adaptation of the smash hit 90s DC/Vertigo comic The Sandman. That book was BELOVED(!!!) by comic fans and was a really big crossover hit attracting a readership of people who generally aren't comic book readers. It propelled Neil Gaiman into the stratosphere as one of the world's biggest fantasy writers. No word yet on a release date.
Army of Thieves is a prequel to the Zack Snyder Netflix film Army of the Dead. The movie debuts Oct 29 and focuses on safe cracker Dieter. Interestingly Matthias Schweighöfer, who plays Dieter, has also directed the film. This will be his fifth credited feature film and he has either starred, or been a prominent actor in each of those films.
Colin in Black & White debuts Oct 29. It is about Colin Kaepernick's early years and what led him to become an activist.
Red Notice is a huge budget action comedy starring Dwayne 'The Rock' Johnson, Ryan Reynolds, and Gal Gadot - it debuts Nov 12.
New series Rebelde is a reboot of a Mexican teen comedy series from the early 00s. It debuts in 2022.
The film Through My Window releases on Netflix Feb 2022.
Inside Job debuts Oct 22. Featuring the voices of Lizzy Caplan, Christian Slater and Clark Duke, Inside Job is an adult animated comedy about the shadow government – and the dysfunctional team whose daily grind is committing the world’s conspiracies.
Don't Look Up is a new feature film directed by Adam McKay and has an all-star cast including: Leonardo DiCaprio, Meryl Streep, Jennifer Lawrence, Jonah Hill, Ariana Grande, Timothée Chalamet, and more. The film is about about a comet on a deadly collision course with Earth. It debuts Dec 10.
We also got two clips of The Witcher, which will return for season 2 in December.
Here's the first:
And now the second:
On the news front, we also found out that the series has unsurprisingly been given the greenlight for a third season (it is very popular). There will also be a second anime film, and a spin-off kids TV show. It seems like Netflix is throwing everything it can to grow out (blow out?) the world of The Witcher and ensure its viability as a franchise that will have legs for years to come.
Oh, wait, there was also a new season 2 trailer:
And a behind the scenes video of spin-off prequel series The Witcher: Blood Origin.
Arcane is an animated event series tied to League of Legends. It debuts on Netflix Nov 6.
On the South Korean movie/TV front...
We got a trailer for Hellbound. It is a series from the director of Train To Busan, Yeon Sang-ho. It debuts Nov 19.
There's also My Name, a South Korean crime thriller.
And variety show New World, which debuts on November 20.
There's a new spin-off from the popular drama Vikings. Leaving the History channel, the new series Vikings: Valhalla will debut on Netflix in 2022.
Danish series The Chestnut Man is about detectives on the hunt for a serial killer. But you already knew that when I said it was a Danish series, right? This one is from Søren Sveistrup, the creator of Forbydelsen (AKA The Killing). It debuts this coming Wednesday, 29 Sept.
The groundhog didn't pop its head out to see its own shadow, which means we don't get Stranger Things 4 until sometime in 2022.
The final run of Money Heist episodes drop on Netflix Dec 3.
There's also a preview of the upcoming fourth and final season of Ozark. The season will be split into two releases.
Jeen-Yuhs (say it out-loud) is a doco about Kanye West that has been filmed over multiple decades. It debuts in 2022.
Brazilian time-travel comedy De Volta aos 15 debuts in 2022.
Maldivas promises debauchery and good drinks, but also full of mystery and intrigue.
And a couple of fun Tudum videos...
The opening title sequence to the upcoming live action Cowboy Bebop series is a loving recreation of the very cool opening titles to the anime series.
Some attention was given to the slate of content coming from India, but packaged together in this one trailer.
That's it for today. A regular Always Be Watching newsletter will be released tomorrow.