Is Netflix losing its grip on streaming viewers?

Data from JustWatch has found that Netflix currently commands a 27% share of the US streaming market - easily the largest paid subscription service. But back in January, that share was above 30%.

JustWatch estimates Netflix currently pulls in a 27% share of the U.S. streaming market, but that has markedly decreased since January, when the company’s percentage of total streaming sales in the US was well above 30%.

Of course, this is just the US. Look at these figures globally and Netflix commands a MUCH greater share thanks to its global reach.

Interestingly, HBO Max has seen a lift of about 3-4% over this same time period - the only rival streamer to really see growth over this year. This includes the challenge of losing 5 million subscribers from HBO Max who had been subscribed to the service through Amazon Prime Channels. The WarnerMedia-owned streamer made the decision to terminate that service in Q3 in an effort to create a stronger direct connection with its subscriber base.

Netflix Appears to Lose US Market Share as Upstart Competitors Surge

Is Netflix losing its grip atop the streaming mountain? Data from JustWatch reveals that Netflix appears to have lost market share in the third quarter. JustWatch estimates Netflix currently pulls in a 27% share of the …

The StreamableThe Streamable

You can buy one of Fonzie's jackets

Henry Winkler is auctioning off a number of TV and movie memorabilia items from his collection. Sure, you could bid on the Ghostface mask from Scream, but a better investment is this: one of Fonzie's original outfits from Happy Days including his famed leather jacket.

Auction house Bonhams Los Angeles estimates the value at:
US$ 50,000 - 70,000
AU$ 67,000 - 93,000

The auction lot includes:

A brown leather jacket, with elasticated wool and waist; two white cotton t-shirts; a pair of Calvin Klein denim jeans; and a pair of black lather biker boots, the boots worn throughout the first five years of Happy Days, as well as in The Lords of Flatbush, Columbia Pictures, 1974.

Bonhams : Henry Winkler: A complete “Fonzie” outfit from Happy Days

Bonhams Fine Art Auctioneers & Valuers: auctioneers of art, pictures, collectables and motor cars

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How do you do, fellow kids?

Steve Buscemi starred in the famous meme How Do You Do Fellow Kids?

I'm told it was actually from an episode of 30 Rock and wasn't just a feature inbuilt into my Twitter app a decade ago.

Here he is winning Halloween by putting all the other How Do You Do Fellow Kids costume wearers to shame:

My daughter got a less blurry pic! https://t.co/alM7crnEYM pic.twitter.com/qsVhyCgh61
— Debra Wexler (@DebraWexler_) November 1, 2021

TeeVee Snacks

Kevin Hart is combining his two companies Hartbeat Productions and Laugh Out Loud to sell. There's currently a wave of interest from investors buying into celebrity-owned production companies. Read: Deadline
Yet another Real Housewives spin-off is coming. The Real Housewives of Dubai will be the 26th Real Housewives variant plaguing humanity. Read: Variety
As Y: The Last Man gets shopped around to outlets for a season 2 this week the showrunner promises a "more fun and propulsive season 2". Maybe if season 1 had been more fun and propulsive... Read: TV Insider
Jon Hamm will voice the titular Grimsburg in a new Bento Box animated comedy for Fox. Read: The Wrap
Peacock original Dan Brown’s The Lost Symbol, currently generating zero buzz on the streamer, will get an airing on NBC. Read: Deadline
Meta (the company you used to know for soring hatred and eroding democracy as Facebook) has gone back on its announced plans to require all users of its Oculus VR headsets to use a Facebook account to log in. Read: Road To VR
Australian metro broadcaster Seven West Media has agreed to a conditional sale of regional broadaster Prime. Read: Mediaweek
Speaking of Oculus headsets, Oprah has named the Oculus Quest 2 as one of her favourite things in 2021. Read: Oprah Daily

Levy Snacks

OG Levy, Eugene Levy, will star in a new Apple TV+ travelogue The Reluctant Traveller. That's my favourite genre of travelogue. Read: thefutoncritic
HBO Max has ordered a competition cooking show from Levy Generation 2 model Dan Levy. The Big Brunch debuts in 2022. Read: TV Insider

#EmilyInParisSoWhite

One of the criticisms levelled at Emily in Paris on Netflix was that it was very white. So, with season 2, the show is promising to lean in heavily to diversity.

Star Lily Collins:

For me as Emily, but also as a producer on [the show], after season one, hearing people’s thoughts, concerns, questions, likes, dislikes, just feelings about it, there were certain things that spoke to the time that we’re living in and what is right, and moral and correct and should be done.

And I really wanted diversity and inclusion in front of and behind the camera to be something that we really put our focus on, in a lot of ways.

Hiring new people in front of the camera, also giving new storylines to different characters, which was really important.

I'm sure these comments were all Publicity dept approved. The thing that media companies keep missing in the conversations around diversity and the push towards greater inclusion is that audiences are perfectly happy to see more diverse content (and, largely desire it), but what they don't want is for it to be part of the narrative of what they are watching. In other words: Don't tell audiences about your plans to be diverse and make that the conversation around the show. Just do it and then make dumb romcom stories about Emily in Paris. That's what viewers are actually there for.