Marvel Television, which is a different division to the Marvel movies, is having its operations absorbed into the larger Marvel Entertainment company. This means lay-offs.
So, when you’re getting excited about a new Ant Man TV show debuting on Disney+, just remember that accountant John Johnson lost his job, could no longer provide for his family, went through a divorce, and was subsequently found in the garage of his brothers town house (which he moved into after no longer being able to pay his mortgage).
When you think about the ‘streaming awards’, rarely does the hardware we use to watch these services come to mind. But, just as there is a battle between Netflix and Disney+ and Apple TV+, etc etc, there is also competing hardware companies trying to get you to use their devices.
The quiet achiever in this is Roku. It is the highest selling streaming product in the US. In other places around the world (including Australia), Roku has its hardware rebadged and sold as the streaming hardware for Internet service providers and cable companies. Here in Australia it is known as the Telstra TV.
Roku doesn’t make a profit on the hardware it sells, but rather controlling the platform offers opportunities for paid promotion. For example…
Nearly every inch of real estate on Roku is for rent. For $1 million, a streaming service can take over the home screen to advertise a show. When Hulu got the rights to stream Seinfeld, it paid Roku to transform a portion of the screen into an image of Jerry’s apartment instead of the default purple backdrop. Hulu, Netflix, Showtime, and YouTube have paid Roku to build brand-specific buttons on its remote controls; these lead users straight to those services. At $1 per customer for each button, the cost can quickly add up to millions of dollars in monthly fees.