Murdoch set to merge his two biggest assets once more

Murdoch is a size queen and wants to get his holdings up to scale.

When Murdoch set out to find a buyer for his Fox entertainment assets, he did so because he understood he needed greater scale for the company to have longterm value. As companies like Netflix were becoming dominant globally, Fox either needed to downsize as a company or dramatically boost its scale. Murdoch opted to exit the business and sell the asset…