Always Be Watching
Always Be Watching

Always Be Watching

Netflix advertising...powered by Microsoft

In today’s newsletter: Netflix announce Microsoft as its advertising partner. AND Jon Hamm’s Fletch movie finds a streaming home.

Dan Barrett's avatar
Dan Barrett
Jul 13, 2022
∙ Paid
Netflix advertising...powered by Microsoft

Netflix has settled on its advertising partner. When the company launches its  advertising-supported tier, the ad-serving technology and advertising sales will be handled by Microsoft.

What we don't know is where Netflix will first launch its advertising tier. Will it be in the US? Trialled internationally first? That's still TBA, but when it does get of…

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