Netflix has settled on its advertising partner. When the company launches its advertising-supported tier, the ad-serving technology and advertising sales will be handled by Microsoft.
What we don't know is where Netflix will first launch its advertising tier. Will it be in the US? Trialled internationally first? That's still TBA, but when it does get offered in your country it'll be something you opt into. You won't suddenly find yourself on a cheaper, ad-supported plan without agreeing to it.
The choice of Microsoft suggests Netflix is eager to dive into some of the newest techniques in video advertising, such as programmatic ad sales that hinge on using data to match ads to precise kinds of audience, or addressable ads that are sent out to specific viewers segments. In June, Microsoft finalized its acquisition of the Xandr ad-tech unit from AT&T, which had been involved in programmatic advertising.
Notify the Underhills, Confess, Fletch has a home
Recently a new Fletch movie was filmed. Directed by Greg Mottola, the film stars Jon Hamm as Irwin Fletcher and the plan was for this to serve as the first in a series of new Fletch movies. The film has a good director and great leading man. What it didn't have was a distribution plan.
That changes today with news Miramax have licensed the worldwide distribution rights to Paramount Global. The film will debut in the US as a premium on demand title in September, then be broadcast & streamed by way of Showtime. It isn't known how the film will be made available internationally, but one would assume it'll be on Paramount+, which outside the US bundles Showtime content onto the platform.
My hope is that Paramount Global view this as a franchise that can rival Netflix's plans with the Knives Out movies. Mostly, I want to see more of these films made.
Don't go into this expecting Jon Hamm to be dressing up in characters as Chevy Chase did in the original movie. The new film is based on the book series which had less of the zany costumes, but was still offbeat and funny.
Fletch becomes the prime suspect in a murder case while searching for his heiress girlfriend’s stolen art collection. His only way out is to sift through a long list of suspects that include his own girlfriend, to find the real culprit.
- I don't watch Sex Education, so I don't know how spoiler-y this actually is. But multiple characters won't be returning in the upcoming season. Who they are... read the article. Read: TV Line
- The My Therapist Says Instagram account is being turned into a series. Noteworthy in that there have been relatively few shows inspired by Instagram accounts. Perhaps there is a future in my #ChickensOfBirkdale hashtag being adapted... Read: THR
- Nintendo Japan is giving its employees same sex marriage recognition when it comes to benefits. Same sex marriage is not recognised in Japan. Great news for those Mario "brothers". Read: The AV Club
- Apple TV+ has officially announced Ferrari, a new drama from Steven Knight (Peaky Blinders) and Stefano Sollima (Sicario: Day of The Soldado). Paolo Sorrentino is on board as an EP. The series is based on a biography of driver Enzo Ferrari. Read: thefutoncritic
- Diane Lane will star opposite Jeff Daniels in A Man In Full, a six-episode Netflix limited series based on Tom Wolfe’s 1998 novel, from David E. Kelley. Read: Deadline
- Jeff Goldblum replaces Hugh Grant in the upcoming Netflix drama Kaos, which, as I understand it, is not set in the Get Smart universe. Read: Deadline
- In-studio audiences are returning to Jeopardy! Now the show just needs a regular full-time host (preferably named Ken Jennings). Read: TV Insider
- A 10-episode Criminal Minds revival is officially happening for Paramount+. Read: TV Line
Rob Zombie's movie The Munsters (based on the TV show) debuts in September. Only... no one knows where. Cinemas? Streaming?
Uncoupled debuts July 29 on Netflix. It stars Neil Patrick Harris.
Five Days At Memorial debuts August 12 on Apple TV+.
That's it for today. Tomorrow is another day. At least, that has historically been the case.