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Always Be Watching

Netflix misses subscriber targets following price rise

Netflix subscriber numbers were just below target - is interest in the streamer softening as subscription prices goes up?

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Dan Barrett
Jan 20, 2022
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Netflix misses subscriber targets following price rise

It has been a big week for Netflix. It started the week by announcing a price rise with the new cost of Netflix across US now positioning it as the most expensive streaming service, edging out HBO Max. When Netflix's Reed Hastings said a number of years back that the company wanted to become HBO faster than HBO can become Netflix, I'm not sure price was…

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