$1 billion worth of Turtle Power. This year. So far.

Success on the small or big screen is only a fraction of what success really means for a kids property

With a successful new animated feature Teenage Mutant Ninja Turtles film in the cinemas, previous cartoon versions promoted with great prominence on the Paramount Global apps, a sequel feature in the works and a new series that links the two new feature films just announced, it is worth considering that the real Ninja Turtles success story of 2023 is wh…