Always Be Watching

Always Be Watching

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Always Be Watching
Always Be Watching
A new Spotify puts video at the forefront of user experience.
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A new Spotify puts video at the forefront of user experience.

As Spotify tries to become more like TikTok, video is set to be way more important to the future of how you listen to music and podcasts.

Dan Barrett's avatar
Dan Barrett
Mar 08, 2023
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Always Be Watching
Always Be Watching
A new Spotify puts video at the forefront of user experience.
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A new Spotify puts video at the forefront of user experience.

Earlier today Spotify announced a major overhaul of its app, placing discovery at the center of the platform. What this means is Spotify embracing a TikTok-style vertical scroll interface and more autoplay functionality. What this also means is a greater emphasis of video on the platform.

Audio-only content will continue to work, but as the platform lean…

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