Advertisers are set to ruin your favourite shows of yesteryear
Very soon your favourite shows that you have re-watched time and time again could be jazzed up and modernised with fresh new digital advertising product placement. How fun!
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There's this great Phillip Seymour-Hoffman comedy from 2000 called State and Main which is about a writer working on a movie production that is going through all sorts of problems. Midway through production, a producer is told that they can off-set some of the costs of production by incorporating product placement into the film. The catch: It is a perio…