Always Be Watching - 31 October 2018
The ABW newsletter is written by Dan Barrett and best experienced while listening to the Monster Mash.
If you’re not much into video games, you probably saw a lot of chatter about Red Dead Redemption 2 (plus bus ads and other outdoor advertising) everywhere last week and were a bit confused. How big a deal was its launch, really?
To give you some perspective: It made $725 million in its opening weekend. That’s more than any other entertainment property ev…