Apple sees a future in big screen pictures, kid
Apple wants to spend $1 billion on its movies, getting a bunch into theatres. The reason isn’t to support Apple TV+. Well, not entirely.
Apple TV+ continues to be a curious beast. There is nothing about the platform that suggests that the tech company want it to serve as THE primary viewing destination in the same way Netflix, HBO Max, Disney+, etc are all programming their streamers. Instead, the company is slowly building up a library of high quality, great-looking productions.