You haven't seen the last Bruce Willis film. Or TV show. Or ad.

Has Bruce Willis just become the first Planet Hollywood superstar to become immortal?

Good news, Bruce Willis is making a return to the screen where he has the potential to continue on as a movie star for centuries to come. The recently-retired actor has sold his digital likeness to firm Deepcake.

The company now has the rights to use Willis' face, which means that (based on current technology) an actors performance will be captured on fi…