Always Be Watching

Always Be Watching

Could Letterboxd be on the cusp of setting a new film canon with movie rentals?

Dan Barrett's avatar
Dan Barrett
Dec 08, 2025
∙ Paid

The impact of movie catalog app Letterboxd is already broadly felt on film culture. For example, I don’t think it is a stretch to suggest that the prominence of A24 has a pretty strong connection to the youthy cineaste culture of Letterboxd.

This Wednesday Dec 10, Letterboxd unveils its movie rental store, branded as Video Store. Some online video renta…

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