Could this be the new future of movies?

Mark Wahlberg leads the charge into a huge new plan to stream movies.

The thinking is that cinemas are dying/becoming less relevant/whatever and that the future of movie distribution lies with streaming. There's been a problem with this line of thinking:

Streamers have proven to be really shit at making movie releases an event.

Most movies come and go from cinemas without a lot of fuss. And a good many of them turn a profit…