Could this be the new future of movies?
Mark Wahlberg leads the charge into a huge new plan to stream movies.
![Could this be the new future of movies? Could this be the new future of movies?](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F531fc919-da35-43a4-b7ad-e8278ba46494_1280x720.jpeg)
The thinking is that cinemas are dying/becoming less relevant/whatever and that the future of movie distribution lies with streaming. There's been a problem with this line of thinking:
Streamers have proven to be really shit at making movie releases an event.
Most movies come and go from cinemas without a lot of fuss. And a good many of them turn a profit…