Always Be Watching
Always Be Watching

Always Be Watching

First-look at Max's new rebrand

Dan Barrett's avatar
Dan Barrett
Mar 09, 2025
∙ Paid

Back in mid-February, we learned via a news story from Lucas Shaw at Bloomberg about an impending rebrand of Max. It is not a new name or anything as drastic as that, but a new color scheme and revised idents to match the new black & white visual style.

He wrote:

The blue color is going away and will be replaced by something more neutral, likely some com…

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