Foxtel forms a smart partnership. Suggests a way forward in a shifting market.

It was in early January of 2016. David Bowie had died just a few days prior and, by coincidence, I was interviewing the Asia-Pacific lead for MTV Simon Bates. I’d mentioned to him that I had been a little frustrated that when Bowie died, I turned on MTV and it was just regular programming.

Keep in mind that this was 2016 and TV was almost never responsi…