Always Be Watching

Always Be Watching

France's TF1 reckons the Netflix effect is real and has the numbers to back it up

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Dan Barrett
Jul 09, 2026
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One of the most interesting industry moves of 2026 has been the partnership between TF1 in France and Netflix. From June 19, Netflix began streaming TF1’s suite of live, linear channels and a hefty on-demand catalogue with a revenue split for ads carried on the platform.

It was a world first partnership for Netflix and many have seen it as a trial to se…

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