How do you sign-up to stream?

Fewer of us are paying streamers directly. ALSO: More on the firing of Tucker Carlson.

Interesting stat about how we sign up to streaming services: 53% of people last year signed up via a third-party platform. And interestingly, this is a growing trend as more people sign up to start streaming.

This is US-only and I’d be curious to see if this is a trend replicated elsewhere. With Apple and Amazon both leading in sign-ups, driving subs th…