How to talk about Apple?
Are its movies for TV? For cinemas? Or for nerds with XR helmets?
One of the tightropes I walk writing this newsletter each morning is navigating what is relevant. News about TV shows and the industry that supports it is clearly part of the remit of the newsletter. Online video content - yeah, that fits. Movies? If it is made for a streaming platform, that is an obvious included story.
But Apple is making this a bit d…