Is this the future of football?
A live NFL match is about to be Toy Story-ified with live animation on Disney+.
So, look, this is really just a bit of fun. But also… it may save televised sports as we know it. Hear me out.
One of the concerns surrounding the idea of sports moving towards streaming platforms is that, like much of the consumption we make online, it will take the sports from the mainstream to niche viewing. “Why won’t somebody think of the children” is a constant call, with the idea that young people (who haven’t been watching regular TV for years, mind you) won’t develop a love for watching hours upon hours of live sports every weekend on TV.
I’m not entirely sold on the concern that a kid won’t discover football - they might just be doing it less in a live way and more en masse catching up with individual match moments on video platforms like Tiktok. It isn’t necessarily better or worse - just different.
But maybe this partnership between Disney and the NFL shows that there is a way to engage the youngest of fans… and stunted adult people like me who would otherwise not be interested.
An Oct 1 game between the Atlanta Flacons and the Jacksonville Jaguars will be streamed on both ESPN+ and Disney+. The Disney version will be on a slight time delay, but will feature a fully animated recreation of the game… set in the Toy Story universe! And by that, expect animated footballers running around on a court with the backdrop of everyday big items like laundry baskets and the occasional dog running past.
The animated event is powered by tracking technology, meaning everything on the field will be recreated. There will also be scenes with Toy Story characters watching from the sidelines, which I assume will just be pre-animated interstitials. The halftime show will include a stunt from Duke Caboom, who apparently was a motorcycle guy voiced by Keanu Reeves in Toy Story 4.
Good news about that Brady Bunch house
Following yesterday’s news about the sale of the refurbished Brady Bunch house, we have an update with comments from the lady who bought it. The good news is that the house is going to be open to the public - she plans to use it for fundraising and charitable events, and as a luxury rental.
Brady Bunch fan Tina Trahan told the Wall Street Journal that the property was “the worst investment ever”. Apparently none of the appliances work because of the refurbishment to make the house look as much like the show as possible.
“No one is going in there to make pork chops and applesauce in that kitchen,” said Trahan. “Anything you might do to make the house liveable would take away from what I consider artwork.”
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That’s the newsletter for today. Back tomorrow.