Kids have stopped watching linear TV. Duh.
Would you believe kids have stopped watching linear TV? I am as shocked as you. But, of course, that’s not the real story.
A new report from MoffettNathanson has found that kids don't watch linear TV anymore. Viewership of kids TV dropped 53 percent from 2019 to 2021, with Cartoon Network and Nickelodeon the hardest hit US cable channels with respective 34% and 23% declines.
This is as per the MoffettNathanson State of Linear Viewing (2021) report. Of course the story isn't …