Length matters: The ideal movie runtime. Also, who is watching subtitles? It isn't the hard of hearing.

A US poll from Talker Research found that audiences believe 92 minutes is the ideal runtime for a movie. Around 105 minutes is my own personal sweet spot. 92 minutes seems a bit barebones for most films.

As The Guardian mentions in its story about this, there was also another study that found the runtime for the most commercially successful movies is inc…