Less than half of TV viewing in July was on broadcast TV

IT IS HAPPENING!

A huge report from Nielsen today talking about US TV viewership throughout the month of July. For the first time ever, under half the TV watched was broadcast/Over The Air (OTA) television.

According to Nielsen, broadcast and cable each represented record low shares at 20% and 29.6% of total TV usage, respectively, to combine for a linear television tota…