Maybe it’s time just to play TV shows at the cinema? (It isn't).

The last few weeks have been dire for movie box office with a lack of new product worth getting out to the movies for. While it has helped prop up titles like Mean Girls, it didn’t help Apple’s latest film Argylle, which made a stop at the cinemas before going on to live at Apple TV+ in a few months time.

Argylle has done just $35m worldwide - which isn’…