Ryan Reynolds cashes in on Mr Big death.

Underneath his charming Hollywood movie star exterior, Ryan Reynolds is a marketing guy at heart.

Right as I was putting together yesterday's Always Be Watching newsletter, former Two Guys, a Girl, and a Pizza Place star Ryan Reynolds pushed out a video via his social media featuring actor Chris Noth and a romantic partner getting excited about jumping back on their Peloton bikes.

Unspoiler alert. @OnePeloton pic.twitter.com/LXlWMTPmtN

— Ryan Reynolds…