Always Be Watching

Always Be Watching

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Always Be Watching
Always Be Watching
Netflix slashes ad rates. Well, not slashes. But they are a bit cheaper.
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Netflix slashes ad rates. Well, not slashes. But they are a bit cheaper.

Netflix makes HOW MUCH per user with ads?

Dan Barrett's avatar
Dan Barrett
Jul 27, 2023
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Always Be Watching
Always Be Watching
Netflix slashes ad rates. Well, not slashes. But they are a bit cheaper.
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Is it a sign that media buyers have softened in their enthusiasm for Netflix? Or, more realistically, is it that the ad market is a bit weaker right now? Netflix had been charging around $45-$55 CPM (cost-per-thousand views), but are now charging $39-$45. This is as per a report from the Wall Street Journal which reports that the streamer is also seekin…

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