Nicole Kidman - the face of cinemas?

TV star Nicole Kidman is telling you to go to the movies? ALSO: A new Batman podcast? AND: huge new trailers including Matrix 4 and The Many Saints of Newark.

A maskless Nicole Kidman is the new face of AMC Theatres in the US with a $25 million campaign to get people back to the cinema.

It is strange on a number of fronts - why is Nicole Kidman telling people to come back to the cinema when the place is empty and we are repeatedly being told that cinemas are great because of the communal experience? But maybe …