No sympathy for commercial TV dinosaurs
ALSO: No sympathy for busy Mediaweek Publisher facing sexual harassment charges
Across the Nine Media news sites today, reporter Calum Jaspan has an article examining the reality of the future of traditional Australian media. Advertiser interest is falling off a cliff. Jaspan notes:
Commercial television revenue made up almost half of all advertising dollars in 2015 (46 per cent). This fell to just 31 per cent in 2023, according to …