RIP Ridiculousness. Now the project is to make MTV cool again. That isn't actually that hard.
It has long been a joke about how MTV, which long ago jettisoned 24/7 music videos on its flagship channel, nowadays only screens episodes of Ridiculousness.
The joke resonates because it has largely been true. As the New York Times noted this weekend:
On Saturday, the show will fill 10 hours of MTV’s airwaves. On Sunday, 12 hours. And 14 on Monday.
Why wa…
