RIP the cinema? The struggle of effort vs reward

The new report warning cinemas that they need to change if they want customers to come and buy tickets.

The saying about bankruptcy is that it happens slowly and then all at once. Frankly, it's hard not to think about the cinema exhibition industry in the same way. The cinema experience has felt wobbly for a few years and nothing indicates that things are moving in the right direction.

A new report from film research company Quorum is flashing warning bell…