Always Be Watching

Always Be Watching

The cost of Harrison Ford and the Super Bowl ads

Dan Barrett's avatar
Dan Barrett
Feb 10, 2025
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It’s pretty quiet on the ol’ TV news front. The Super Bowl in the US is so all-consuming that there’s just not a lot of other news around the place.

And I didn’t want to just publish a newsletter with a best-of collection of Super Bowl LIX TV ads because you can find them everywhere. But there was one ad that really stood out to me.

Did you see the Jeep …

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