The future of AI video is Ronald McDonald in a Love Island hot tub
The launch mid-week of OpenAI’s video-generation app Sora has led to a pretty big freak-out over copyright concerns.
OpenAI advised Hollywood studios that if they have copyright concerns, they can file opt-outs. But, in order to do that, they need to send examples of the breaches. And it can’t just be a blanket list of copyright violations - it needs to be done IP by IP.
What’s wild about this is that it isn’t just images - this is complete video with sound, meaning that if you want to create that ultimate mix-up of Family Guy characters meeting Fat Albert & The Cosby Kids, you can just get busy and start loading in the prompts.
From CNBC:
Powered by OpenAI’s upgraded Sora 2 media generation AI model, the app allows users to create high-definition videos from simple text prompts. After it processes one-time video and audio recordings of users’ likenesses, Sora allows users to embed lifelike “cameos” of themselves, their friends and others who give their permission.
The app is a recipe made for virality. But many of the videos published within the first day of Sora’s debut have also raised alarm bells from copyright and deepfake experts.
Users have so far reported being able to feature video game characters like Lara Croft or Nintendo heavyweights like Mario, Luigi and even Princess Peach in their AI creations.
This is a pretty solid example of the Sora app at work:
RIP Star
On Oct 8 we will tearfully (?) say goodbye to the brand we have all come to know (??) and love (???): Star.
That’s the brand Disney uses globally (outside of the US) for all of it’s grown-up entertainment programming on the Disney+ app. It’s not really a brand anyone has ever developed an affinity for, if they even noticed it exists at all.
In its place will be the Hulu brand, which people do recognise, even if it has only been a brand used in the US and Japan.
Disney announced a few months ago that Star would be replaced with the Hulu brand, so the news today is that we have a date next week where it is happening.
With the brand-switch, it is believed that Disney will spend more money promoting Hulu internationally to build up recognition of both the brand and the grown-up content available on the Disney+ app.
Also, there will be some tweaks coming to the app experience.
Disney+ over the next few weeks will introduce “a more visual home screen,” as well as more intuitive navigation and more personalized recommendations. “These enhancements are just the beginning, with additional updates planned in the lead-up to the launch of a unified app experience next year,” Disney said.
Read more: Variety
News Desk
Netflix and the BBC have given a two-season order to a Peaky Blinders sequel series. Creator Steven Knight is running it. Read: THR
Prime Video has picked up US distribution for American Civil War drama The Gray House. It stars Mary-Louise Parker. Read: C21
December will see the cinema release of Kill Bill: The Whole Bloody Affair. It cuts together Kill Bill vol 1 and Kill Bill vol 2 into one film, with a new 7-and-a-half-minute animated sequence stitched in. With this expected to run around four hours, the third Avatar film a few weeks later at just three hours will feel breezy. Read: Polygon
Culture warrior Elon Musk is telling his followers to cancel Netflix after clips turned up of a kids cartoon where a character says that they are trans. It’s worth noting that Netflix itself already stopped making Dead End: Paranormal Park after two seasons with no plans to return to the series. Read: Variety
Trailer Park
Amsterdam Empire debuts Oct 30 on Netflix.
When Jack’s (Jacob Derwig) affair comes to light, his wife Betty (Famke Janssen) hatches a bitter plan to strip him of the thing he loves most: The Jackal, his coffeeshop empire.
Charlotte’s Web is streaming now on HBO Max.
Maxton Hall returns for season 2 on Prime Video Nov 7.
Respira returns to Netflix for season 2 Oct 31.
The cross-over every five year-old has been waiting for: One-off special Spider and Iron Man: Avengers Team Up! debuts on Disney+ Oct 17.
Season 3 of Power Book IV: Force debuts Nov 7 on Starz.
9-1-1 returns Oct 9 on the US ABC.
That’s the newsletter for today.
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