Always Be Watching

Always Be Watching

The Gen Z embrace of physical media... a niche is gonna niche

Dan Barrett's avatar
Dan Barrett
Feb 25, 2026
∙ Paid

In the same way that Twitter is not real life, trend pieces in news feature stories are almost never reflective of actual behaviour by real people out in the world.

Yesterday saw an article in the Los Angeles Times talking about the rise of Gen Z embracing physical media. The article cites anecdotal comments from video rental stores reporting record mon…

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