The lost Star Wars TV series! Amazon redefines advertising! And the Care Bears return!
ABW is by Dan Barrett who will be joined next week by his young and precocious cousin.
Two different takes on advertising in 2019 and beyond.
The first is US network NBC which announced that it will drop 20% of its ad load in an effort to make its broadcast offer more attractive to both viewers and ad buyers.
The second is the everything store Amazon which is taking the insights that it has on its customers through purchases AND media use, …