The Netflix swagger leads at Upfronts with global live sporting events, movie stars, and Happy Gilmore 2

And Warner Bros Discovery trotted out Conan O'Brien.

Streaming services muscling in on the traditional TV network upfronts continues with both Netflix and Warner Bros Discovery hosting events to lure advertising dollars.

Seeing what’s being pushed, Netflix has some real swagger about it right now as it enters the next phase of its existence. The last year has been about shaking off its password crackdown …