Always Be Watching

Always Be Watching

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Always Be Watching
Always Be Watching
The perceived injustice of ads on streaming
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The perceived injustice of ads on streaming

Hello advertising, my old friend

Dan Barrett's avatar
Dan Barrett
Jan 29, 2024
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Always Be Watching
Always Be Watching
The perceived injustice of ads on streaming
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Starting today, US Prime Video subscribers will now see mandatory advertising on the service. It can be removed for a $2.99 upcharge.

When introducing its own advertising tier, Netflix reportedly opted not to make ads mandatory on lower tier plans for reasons of diminished customer experience/satisfaction. For Prime Video, the consideration is different…

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