Trolls World Tour is a hit! Kinda.
ALSO: The reviews are in: Normal People and The Eddy both deliver
![Trolls World Tour is a hit! Kinda. Trolls World Tour is a hit! Kinda.](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff7396b92-2270-40bb-a5c7-42ea80c4db67_696x464.jpeg)
Releasing the new Trolls feature film direct to digital: Good idea or terrible idea? That’s the question Hollywood was asking when Universal pushed the film out direct to consumers when a cinema release was no longer possible.
The reporting is in: Universal has no regrets.
Trolls World Tour has earned $95 million in rental fees (in the US) since its relea…