Understanding NBC's Peacock. ALSO: Watch Little America. AND: RIP Apu's voice. AND AND: RIP: Fox.
Always Be Watching is written by Dan Barrett on a stormy Saturday morning.
![Understanding NBC's Peacock. ALSO: Watch Little America. AND: RIP Apu's voice. AND AND: RIP: Fox. Understanding NBC's Peacock. ALSO: Watch Little America. AND: RIP Apu's voice. AND AND: RIP: Fox.](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F628498ae-be4f-48a9-952d-19ab8efe90de_1200x666.jpeg)
THE RISE OF THE PEACOCK
To explain the thinking around Peacock, the new US-only streaming service from NBC, you have to know something about Hulu. That streaming service has two tiers - customers can pay US$5.99 per month with ads or US$11.99 per month for an ad-free experience. More of its subscribers choose the ad-supported plan, which means Hulu does…