Always Be Watching

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US TV reaches THE tipping point: More viewing now done via streams vs cable/broadcast

US TV reaches THE tipping point: More viewing now done via streams vs cable/broadcast

Dan Barrett's avatar
Dan Barrett
Jun 18, 2025
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Always Be Watching
Always Be Watching
US TV reaches THE tipping point: More viewing now done via streams vs cable/broadcast
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It just happened in the US. More TV viewing is done via streaming than via traditional broadcast and cable.

May 2025 was the tipping point.

When Nielsen first started recording streaming viewership in 2021, the gulf was significant - two-thirds of people were still watching via broadcast and cable. What a difference four years makes.

And you get to that …

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