US TV reaches THE tipping point: More viewing now done via streams vs cable/broadcast
It just happened in the US. More TV viewing is done via streaming than via traditional broadcast and cable.
May 2025 was the tipping point.
When Nielsen first started recording streaming viewership in 2021, the gulf was significant - two-thirds of people were still watching via broadcast and cable. What a difference four years makes.
And you get to that …
