Always Be Watching

Always Be Watching

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Always Be Watching
Always Be Watching
'With Ads' video streaming subscribers watch less TV

'With Ads' video streaming subscribers watch less TV

Dan Barrett's avatar
Dan Barrett
Jun 16, 2025
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Always Be Watching
Always Be Watching
'With Ads' video streaming subscribers watch less TV
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It makes sense. UK streaming research firm Digital i has found that customers who are signed up to streamers on an ad-supported subscription tier are likely to watch less TV.

  • Netflix, with approx 17.6m ad-tier subscribers in the UK, has ad-plan subscribers watching an average of 22 minutes less content a day than those with an ad-free subscription - a di…

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