Without BBC Studios, Bluey would never have been a hit

Back in 2017, the ABC signed a deal to co-commission a new kids cartoon called Bluey. You’ve probably heard of it. You have probably heard quite a number of times jokes at the ABC’s expense about letting co-commissioner BBC take the rights to international sales, including merchandise.

In hindsight it was a bad deal. Bluey is said to make around $2.5 bi…