456 real-life people will be given the chance to compete for $4.56 million dollars, competing against one another in a series of challenges modelled after the fictional competition seen in Squid Game.

Squid Game: The Challenge will likely involve fewer deaths and mayhem than the scripted drama series. For authenticity, will the default be to watch it with a dubbed language track?

There's no word on a release date for this, or where you can sign up to compete. What I'm curious about is how long it will take them to produce this show and whether the enthusiasm momentum can be sustained. It has been almost a year since Squid Game was released - just how long are viewers likely to be interested? The Floor Is Lava took just under two years to publish its second season, so it's not as though Netflix have a 'strike while the iron is hot' production schedule.

Netflix shrugs off Squid Game’s damning critique of capitalism with new Squid Game reality series
To everyone(?) who wanted Squid Game to be real, this one’s for you(???)

The future of Netflix

Netflix has been having a rough go of it recently with declining subscriber numbers last quarter, a brutally smashed stock price, and general discontent among vocal viewers. If you listen to Netflix's TV chief Bela Bajaria, the streamer is planning to stick to course. In comments made at the Banff World Media Conference, she even suggested that the content spend will increase.

“We’re going to grow the content spend. Because growth has slowed, we’ve slowed in parallel the content but not reducing that. In general, looking at the next few years, we’re all going to ramp up,” she said when asked about Netflix’s annual content expenditures.
Bela Bajaria on How Much Netflix Is Rethinking Its Business Model: “We’re Not Doing Some Radical Shift”
The global TV head, talking with THR editorial director Nekesa Mumbi Moody at the Banff Media Festival, said Netflix is “getting back to basics” as it reconsiders its streaming business after a decline in subscribers.

Lin-Manuel Miranda is a horse on Bluey

Consider this a PSA. Lin-Manuel Miranda will voice a horse named Major Tom in the latest season of Aussie animated favourite Bluey.

The cartoon where it happens: Lin-Manuel Miranda guest stars as horse in new Bluey episode
The Hamilton creator has said the series was his most-watched show of the pandemic, and now he has a surprise voice credit

  • Netflix has renewed The Lincoln Lawyer for a second season. Read: Next TV
  • Anthony Q. Farrell will be the new showrunner for Canadian charming family comedy Run The Burbs. Read: Deadline
  • Filming has commenced on Netflix sequel The Old Guard 2. Read: Deadline
  • An Aztec Batman animated film has been greenlit for HBO Max Latin America. Read: Variety
  • Disney+ rolls out to 42 new countries and 11 territories this week. Read: World Screen
  • It has been 25 years today since Lois & Clark ended. Read: TV Insider
  • The promotional machine for the final two episodes of this season of Stranger Things (dropping July 4) has begun. Read: THR
  • Folks are unhappy Stranger Things filmed in a former Nazi prison. I shudder to tell you where I'm writing this newsletter today... Read: Primetimer

Only Murders in The Building returns for season 2 June 28 on Disney+.

The Dakota Johnson film Persuasion debuts July 15 on Netflix.

Eight years after Anne Elliot was persuaded not to marry a dashing man of humble origins, they meet again. Will she seize her second chance at true love?

That's it for today. Thursday will yield more newsletter.